More Than Stories Collective / Our approach

How We Practise Our Work

We help care providers and community organisations grow through clear communications, thoughtful design, and meaningful relationships.

People at
the centre

Culturally responsive.
Rooted in relationships.

Culture & context

Begin with people’s identities, lived experiences, and the communities they belong to.

Access & clarity

Help people understand your work and feel confident taking the next step.

Trust & relationships

Strengthen connections with communities, referral partners, and collaborators.

Thoughtful delivery

Bring it together through your website, design, campaigns, and outreach.

Help more people find, trust, and engage with your work.

These commitments guide how we collaborate, make decisions, and measure progress.

Our commitment to sustainable growth

Care Comes Before Visibility

We help you grow in ways that strengthen your work and the relationships it depends on. That begins with understanding whom you serve, what they need, and what your team can sustain.

Understand your community

We shape messaging and outreach around culture, lived experience, and barriers to access, helping people understand whether your services fit their needs.

Who are we reaching, and what do they need to know?

Grow at a sustainable pace

We align campaigns with your availability, resources, and priorities, so new enquiries and participation are supported by clear information and practical next steps.

Can your team support the response we’re inviting?

Measure meaningful progress

We connect visibility to relevant enquiries, participation, and useful partnerships, drawing on data and feedback to improve the work together.

What is this helping people and your organisation do?

Visibility with a clear purpose.

Whether the goal is more clients, programme participants, or organisational partners, we work with you to define success and build a practical path towards it.

Pink flowers tucked between the pages of an open book.

Our values in practice

Relationships Shape What We Build

Your team brings expertise. The communities you serve bring knowledge of what feels relevant, welcoming, and useful.

We make room for both through conversations, shared decisions, and feedback that shapes the messaging, design, and outreach we deliver.

When developing partnerships, we look for shared purpose and mutual benefit, then support the conversations and follow-through that help relationships grow.

  • Listen closely
  • Shape together
  • Follow through

Respect the People Behind the Work

Creative work and community knowledge deserve recognition, fair compensation, and care.

We agree scope, credit, and permissions with collaborators, and discuss how personal experiences will be represented before sharing them.

When we develop your communications, we build from your organisation’s expertise and voice, respecting the people whose ideas, experiences, and labour make that work possible.

  • Clear credit
  • Permission
  • Fair terms

Growth Without Extraction

Growth should strengthen your organisation and the people who sustain it. We build around your values, relationships, and capacity.

  • Protect staff wellbeing and service quality.
  • Strengthen partnerships and long-term resilience.
  • Choose a pace your team can sustain.

Stronger foundations. Sustainable growth.

Communication, Not Manipulation

Communication should help people make informed choices. We make your work clear, accessible, and easy to engage with.

  • Explain services and next steps honestly.
  • Respect people’s time, circumstances, and choices.
  • Avoid pressure tactics and manufactured urgency.

Clear information. Room to choose.

Limits, Capacity, and Sustainability

Good work needs realistic expectations and room to breathe. We agree priorities, timelines, and boundaries together.

  • Keep our partnerships focused and closely supported.
  • Be honest about capacity and trade-offs.
  • Set goals without guaranteeing outcomes.

Boundaries make care possible.

Responsibility Over Perfection

Our work takes place within imperfect systems. We stay accountable for our choices and keep learning from the people affected by them.

  • Make thoughtful decisions and explain our reasoning.
  • Listen to feedback and acknowledge harm.
  • Repair, adjust, and improve our practice.

Listen carefully. Take responsibility. Keep learning.

Growing together

How This Shapes
Our Partnerships

Thoughtful partnerships begin with shared values. Here’s what we bring into the work together.

Relationships

Listen closely, share decisions, and build trust.

Sustainable pace

Plan around your team’s time, resources, and capacity.

Responsibility

Consider who benefits, who is affected, and what needs care.

Community

Respect lived experience and make room for local knowledge.

Lasting impact

Create useful work your team can build on over time.

Care in practice

Be clear about consent, credit, boundaries, and expectations.

Shared values, brought to life through everyday decisions.